Published: 2024-02-04

Strategi Pengembangan Produk Untuk Meningkatkan Pendapatan UMKM Lasehan La Bagus

DOI: 10.35870/ljit.v2i1.2107

Mira Juniarty, Nuraulia, Khairunnisa, Ubai Dillah
  • Mira Juniarty: Sekolah Tinggi Ilmu Ekonomi Bima , Indonesia
  • Nuraulia: Sekolah Tinggi Ilmu Ekonomi Bima , Indonesia
  • Khairunnisa: Sekolah Tinggi Ilmu Ekonomi Bima , Indonesia
  • Ubai Dillah: Sekolah Tinggi Ilmu Ekonomi Bima , Indonesia
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Abstract

Business development is the same as developing activities, developing products, sales, developing consumers, increasing profits, as well as developing product value, product benefits and product distribution. This research aims to analyze product development strategies to increase the income of MSMEs in Lasehan La Bagus. Data collection methods use interviews and observation. The key informants in this research were employees of MSME Lasehan La Bagus. This research uses qualitative analysis techniques. The survey results revealed that the product development strategy carried out by MSME Brownies Ayu Wulandari was to add or expand new product lines and also complementary product lines. Apart from that, external factors also play a role in encouraging the development of more effective products to increase MSME income

Keywords

Business Development ; MSME

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How to Cite

Juniarty, M., Nuraulia, Khairunnisa, & Dillah, U. (2024). Strategi Pengembangan Produk Untuk Meningkatkan Pendapatan UMKM Lasehan La Bagus. LANCAH: Jurnal Inovasi Dan Tren, 2(1), 01~05. https://doi.org/10.35870/ljit.v2i1.2107
Article Information

This article has been peer-reviewed and published in the LANCAH: Jurnal Inovasi dan Tren. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 2 No. 1 (2024)

  • Section: Articles

  • Published: %750 %e, %2024

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Author Biographies
Mira Juniarty
Google Scholar ResearchGate ORCID

Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Provinsi Nusa Tenggara Barat, Indonesia

Nuraulia
Google Scholar ResearchGate ORCID

Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Provinsi Nusa Tenggara Barat, Indonesia

Khairunnisa
Google Scholar ResearchGate ORCID

Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Provinsi Nusa Tenggara Barat, Indonesia

Ubai Dillah
Google Scholar ResearchGate ORCID

Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Provinsi Nusa Tenggara Barat, Indonesia

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