Published: 2023-11-01

Pengaruh Iklan dan Program Gratis Ongkir terhadap Keputusan Pembelian pada Marketplace Tiktok Shop d Kota Bima

DOI: 10.35870/ljit.v1i2.1451

Putri Fajriatin, Muhajirin
  • Putri Fajriatin: Sekolah Tinggi Ilmu Ekonomi Bima , Indonesia
  • Muhajirin: Sekolah TinggI Ilmu Ekonomi Bima , Indonesia
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Abstract

The purpose of this study was conducted to determine the effect of advertising and the free shipping program on purchasing decisions at the Tiktok Shop marketplace in Bima City by taking the type of associative research. Likert scale questionnaire as a research instrument. The population used in this study were all consumers who had shopped at an unknown Tiktok shop (Unknown Population). To determine the number of samples in an unknown population, the Cochran formula was used and a sample of 96 people was obtained. The sampling technique was carried out by purposive sampling method. Data collection techniques using observation, questionnaires and literature study. The research hypothesis is answered by t-test and f-test. The results of the study show that advertising and the free shipping program have a significant effect on purchasing decisions on the Tiktok Shop marketplace in Bima City.

Keywords

Advertisements ; Free Shipping Programs ; Purchase Decisions

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How to Cite

Fajriatin, P., & Muhajirin. (2023). Pengaruh Iklan dan Program Gratis Ongkir terhadap Keputusan Pembelian pada Marketplace Tiktok Shop d Kota Bima. LANCAH: Jurnal Inovasi Dan Tren, 1(2), 71-78. https://doi.org/10.35870/ljit.v1i2.1451
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This article has been peer-reviewed and published in the LANCAH: Jurnal Inovasi dan Tren. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 1 No. 2 (2023)

  • Section: Articles

  • Published: %750 %e, %2023

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Author Biographies
Putri Fajriatin
Google Scholar ResearchGate ORCID

Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Provinsi Nusa Tenggara Barat, Indonesia

Muhajirin
Google Scholar ResearchGate ORCID

Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Provinsi Nusa Tenggara Barat, Indonesia

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