Published: 2024-10-01
Peran Production Assistant News dalam Pengemasan Berita Harian YouTube Liputan 6 SCTV di PT Surya Citra Media Tbk
DOI: 10.35870/jtik.v8i4.2357
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Abstract
This study addresses the decreasing interest in traditional television viewing, prompting Liputan 6 SCTV to utilize YouTube as an information dissemination platform. The role of Production Assistant News is critical in creating engaging content to enhance audience engagement on the Liputan 6 SCTV YouTube channel. The objective of this study is to explore how Production Assistant News contributes to increasing audience interaction and engagement. Using a descriptive qualitative research method, data were collected through observations, interviews, documentation, and literature reviews. The findings reveal that Production Assistant News plays a significant role in producing compelling Video on Demand (VOD) content, which leads to increased public preference for Liputan 6 SCTV as an information source. The successful implementation of this role is evidenced by a notable rise in subscribers, viewers, likes, and engagement metrics, as recorded by YouTube Studio.
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Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 8 No. 4 (2024)
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Section: Computer & Communication Science
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Published: %750 %e, %2024
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/jtik.v8i4.2357
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Fitra Anggito Abimanyu
Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kabupaten Bandung, Indonesia, Provinsi Jawa Barat, Indonesia
Fiqie Lavani Melano
Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kabupaten Bandung, Indonesia, Provinsi Jawa Barat, Indonesia
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