Published: 2024-10-26

Meningkatkan Kapasitas Kelompok Tani Sejati Melalui Manejemen Branding dan Strategi Pemasaran Digital Produk Pupuk Organik

DOI: 10.35870/jpmn.v4i2.3204

Titta Wanita, Herianto, Gina Ariyani, Andika Pratama, Muhammad Rizaldi, Rini Endang Prasetyowati

Abstract

The conventional marketing system for agricultural products has not been able to increase sales of products produced by farmer groups. This community service activity intervention aims to empower the Sejati Farmers Group through the socialization of branding management and digital marketing strategies for organic fertilizer products. This activity was carried out in July 2024 at the Sejati Farmers Group, Lendang Nangka Utara Village, Masbagik District, East Lombok Regency, with 18 participants. The service method used participatory and personal communication. This training resulted in a 25% increase in knowledge and a 15% increase in organic fertilizer sales in the three months after the training. In addition, this activity provides alternative solutions to environmental and social problems, as well as improving the welfare of the local community.

Keywords

Sejati farmer group ; Branding management ; Organic fertilizer ; Marketing strategy

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Wanita, T., Herianto, H., Ariyani, G., Pratama, A., Rizaldi, M., & Endang Prasetyowati, R. (2024). Meningkatkan Kapasitas Kelompok Tani Sejati Melalui Manejemen Branding dan Strategi Pemasaran Digital Produk Pupuk Organik. Jurnal Pengabdian Masyarakat Nusantara (JPMN), 4(2), 171-176. https://doi.org/10.35870/jpmn.v4i2.3204
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Article Information

This article has been peer-reviewed and published in the Jurnal Pengabdian Masyarakat Nusantara (JPMN). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 4 No. 2 (2024)

  • Section: Articles

  • Published: October 26, 2024

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Author Biographies
Titta Wanita
Google Scholar ResearchGate ORCID

Agribusiness Study Program, Universitas Gunung Rinjani, Nusa Tenggara Barat, Indonesia

Herianto
Google Scholar ResearchGate ORCID

Agribusiness Study Program, Universitas Gunung Rinjani, Nusa Tenggara Barat, Indonesia

Gina Ariyani
Google Scholar ResearchGate ORCID

Agribusiness Study Program, Universitas Gunung Rinjani, Nusa Tenggara Barat, Indonesia

Andika Pratama
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Agribusiness Study Program, Universitas Gunung Rinjani, Nusa Tenggara Barat, Indonesia

Muhammad Rizaldi
Google Scholar ResearchGate ORCID

Agribusiness Study Program, Universitas Gunung Rinjani, Nusa Tenggara Barat, Indonesia

Rini Endang Prasetyowati
Google Scholar ResearchGate ORCID

Agribusiness Study Program, Universitas Gunung Rinjani, Nusa Tenggara Barat, Indonesia

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