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Keywords: "social media, word of mouth, store atmosphere, restaurant, consumer"

The Influence of Store Atmosphere, Social Media, Word of Mouth, and Price on Purchase Intention of MSME Consumers

Authors: Deby R. Karundeng, Musran Munizu, Tengku Kespandiar, Dhety Chusumastuti, Miko Andi Wardana

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Deby R. Karundeng: Universitas Gorontalo
Musran Munizu: Hasanuddin University
Tengku Kespandiar: State University of Malang
Dhety Chusumastuti: Sekolah Tinggi Multi Media “MMTC” Yogyakarta
Miko Andi Wardana: Institut Pariwisata dan Bisnis Internasional
Pages: 1336-1342
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DOI:  10.35870/jemsi.v9i4.1298
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