Kurniawati, Yuni, Magister Managemen, Universitas Bakrie, Jakarta, Indonesia, Indonesia

• JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024 - Articles
  Persona-Based Segmentation: Customer Data Mapping as the Foundation of Corporate Marketing Strategy (Case Study on Scarlett Whitening)
  Abstract  pdf