Pradina, Dinda Ayu, Magister Managemen, Universitas Bakrie, Jakarta, Indonesia, Indonesia
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JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024 - Articles
Persona-Based Segmentation: Customer Data Mapping as the Foundation of Corporate Marketing Strategy (Case Study on Scarlett Whitening)
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