Efendi, Bahtiar, Universitas Sains Al-Qur'an, Indonesia

• JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023 - Articles
  Analysis Of The Influence Of Brand Association, Experiental Marketing And Brand Trust On Consumer Loyalty For National Digital Game Products
  Abstract  pdf
• JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024 - Articles
  Analysis Of The Influence Of Behavioral Intention, Perceived Ease Of Use And Perceived Usefulness On Actual Usage Of Digital Wallet Customers
  Abstract  pdf