AFWAN, A. S.; PRADINA, D. A.; KURNIAWATI, Y.; HEIKAL, J. Persona-Based Segmentation: Customer Data Mapping as the Foundation of Corporate Marketing Strategy (Case Study on Scarlett Whitening). JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), [S. l.], v. 10, n. 1, p. 750–757, 2024. DOI: 10.35870/jemsi.v10i1.2018. Disponível em: https://journal.lembagakita.org/index.php/jemsi/article/view/2018. Acesso em: 15 may. 2024.