Setiawan, Z., Chevy Herli Sumerli A, Errie Margery, NYI Dewi Puspitasari, & Alim Hardiansyah. (2023). The Effect of Gamification in Loyalty Programs on the Loyalty of Marketplace User Using the Expectation-Confirmation Model (ECM). JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(3), 596–601. https://doi.org/10.35870/jemsi.v9i3.1117