Afwan, A.S., Pradina, D.A., Kurniawati, Y. and Heikal, J. 2024. Persona-Based Segmentation: Customer Data Mapping as the Foundation of Corporate Marketing Strategy (Case Study on Scarlett Whitening). JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). 10, 1 (Feb. 2024), 750–757. DOI:https://doi.org/10.35870/jemsi.v10i1.2018.