Published: 2025-10-01
Pengaruh Gerakan Boikot Terkait Konflik Israel-Palestina Terhadap Profitabilitas Perusahaan Food and Beverages (F&B) yang terdaftar di Bursa Efek Indonesia (BEI) Periode Tahun 2021-2024
DOI: 10.35870/jemsi.v11i5.5124
Lida Fadillah, Krisnawati Setyaningrum Nugraheni
- Lida Fadillah: Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang
- Krisnawati Setyaningrum Nugraheni: Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang
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Abstract
The renewed escalation of the Israel–Palestine conflict in late 2023 has led to the emergence of boycott movements against products from companies suspected of being affiliated with Israel. One of the affected sectors is the Food and Beverages (F&B) industry, which plays a key role in meeting the population’s primary needs. This study aims to analyze the effect of product boycott movements on the profitability of F&B companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period. Profitability is measured using financial ratios such as Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM). The study applies a quantitative method with a causal approach, using secondary data obtained from annual financial reports published on the IDX website. Historical data are taken from the 2021–2022 period as the pre-boycott years and from 2023–2024 as the post-boycott years. The results indicate that the boycott movement has a negative but statistically insignificant impact on company profitability. This study is expected to serve as a reference for the public and industry stakeholders in understanding the economic impact of boycott movements. Future research is recommended to apply different analytical methods to produce more comprehensive and in-depth results.
Keywords
Product Boycott ; Profitability ; F&B Companies
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Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 11 No. 5 (2025)
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Section: Articles
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Published: %750 %e, %2025
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/jemsi.v11i5.5124
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Hamida, I., Farihah, N., & Amaroh, S. (2024). Analisis pengaruh aksi boikot akibat konflik Palestina-Israel terhadap harga saham Unilever di USA, UK, dan Indonesia yang tercatat ISSI dan JII. Sosio e-Kons, 16(2), 156-167. http://dx.doi.org/10.30998/sosioekons.v16i2.23659.
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