Published: 2025-10-01
Pengaruh Kualitas Sistem Informasi Akuntansi, Kualitas Pelayanan Digital dan Kegunaan Yang Dirasakan Terhadap Kepuasan Nasabah Pengguna Aplikasi Pegadaian Digital
DOI: 10.35870/jemsi.v11i5.4706
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Abstract
This study aims to analyze the influence of accounting information system quality, digital service quality, and perceived usefulness on customer satisfaction among users of the Pegadaian Digital application. The methodology employed is a survey with a sample of 160 respondents who are customers of the Pegadaian Digital application at the Teluk Betung branch. Data were collected through questionnaires and analyzed using multiple linear regression. The findings reveal that all three variables have a positive and significant impact on customer satisfaction, with accounting information system quality having the greatest effect. The conclusion of this study is that improving the quality of the information system and digital services is crucial for enhancing customer satisfaction.
Keywords
Accounting Information System Quality ; Digital Service Quality ; Perceived Usefulness ; Customer Satisfaction
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 11 No. 5 (2025)
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Section: Articles
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Published: %750 %e, %2025
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/jemsi.v11i5.4706
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Sania Ghaida Shafa
Akuntansi Bisnis Digital, Ekonomi dan Bisnis, Politeknik Negeri Lampung, Bandar Lampung, Lampung, Indonesia.
Endang Asliana
Akuntansi Bisnis Digital, Ekonomi dan Bisnis, Politeknik Negeri Lampung, Bandar Lampung, Lampung, Indonesia.
Dian Nirmala Dewi
Akuntansi Bisnis Digital, Ekonomi dan Bisnis, Politeknik Negeri Lampung, Bandar Lampung, Lampung, Indonesia.
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