Analysis Of The Influence Of Service Quality, Brand Image And Branch Office Location On Banking Customer Decisions In Money Saving In Indonesia

Luh Komang Candra Dewi; Bahtiar Efendi; Errie Margery; Arnold Sultantio Hutabarat; Prety Diawati

doi:10.35870/jemsi.v9i6.1737

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Published: Dec 1, 2023

DOI: https://doi.org/10.35870/jemsi.v9i6.1737

Luh Komang Candra Dewi

Universitas Triatma Mulya

Bahtiar Efendi

Universitas Sains Al-Qur'an Jawa Tengah Di Wonosobo

Errie Margery

STIE Professional Manajemen College Indonesia

Arnold Sultantio Hutabarat

Institut Bisnis dan Informatika Kesatuan

Prety Diawati

Universitas Logistik dan Bisnis Internasional

Abstract

The purpose of this study is to examine how customers’ decisions to save at religious banks are influenced by factors such as location, service quality, and brand image. Purposive sampling is the technique employed for sampling. There were one hundred respondents in this survey who hold savings accounts with Islamic banks. Multiple liner regression is the analysis technique employed in this study. The findings demonstrated that the customer’s decision to save at an religious bank was significantly influenced, both partially and simultaneously, by the factors of brand image, service quality, and location.

How to Cite

Candra Dewi, L. K., Bahtiar Efendi, Errie Margery, Arnold Sultantio Hutabarat, & Prety Diawati. (2023). Analysis Of The Influence Of Service Quality, Brand Image And Branch Office Location On Banking Customer Decisions In Money Saving In Indonesia. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(6), 2811–2816. https://doi.org/10.35870/jemsi.v9i6.1737

Issue

Vol. 9 No. 6 (2023): Desember 2023

Section

Articles

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