Published: 2023-12-01

Pengaruh Digital Marketing, Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen

DOI: 10.35870/jemsi.v9i6.1728

Siti Masruroh, Dwi Wahyono, Muhaimin , Husnah Katjina, Loso Judijanto
  • Siti Masruroh: STIE YAPAN , Indonesia
  • Dwi Wahyono: Univ. Abdul Azis Lamadjido , Indonesia
  • Muhaimin : UIN Antasari , Indonesia
  • Husnah Katjina: Universitas Muhammadiyah Buton , Indonesia . image/svg+xml
  • Loso Judijanto: IPOSS , Indonesia
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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen smartphone Samsung Galaxy. Populasi dalam penelitian ini adalah konsumen smartphone Samsung Galaxy, dengan jumlah sampel sebanyak 100 responden. Model yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian secara parsial bahwa variabel digital marketing, kualitas produk dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen smartphone Samsung Galaxy. Hasil uji simultan penelitian bahwa digital marketing, kualitas produk dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen smartphone Samsung Galaxy. Hasil penelitian ini memperoleh hasil nilai koefisien korelasi (R) sebesar 0,680. Nilai R Square diperoleh dengan hasil sebesar 46,2%. Sisanya sebesar 53,8% dapat dijelaskan oleh variabel lain diluar penelitian ini misalnya harga, lokasi dan promosi dan lain-lain.

Keywords

kepuasan konsumen, digital marketing, kualitas produk, kualitas pelayanan

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How to Cite

Masruroh, S., Dwi Wahyono, Muhaimin, Husnah Katjina, & Loso Judijanto. (2023). Pengaruh Digital Marketing, Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen . JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(6), 2464-2471. https://doi.org/10.35870/jemsi.v9i6.1728
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 9 No. 6 (2023)

  • Section: Articles

  • Published: %750 %e, %2023

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