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Keywords: "Customer Segmentation E-Commerce Marketing Strategy"

E-Commerce Customer Segmentation Based on RFM Analysis Using DBSCAN Algorithm to Improve Marketing Strategy

Authors: Ferry Irawan, Fitroh Amaluddin, Aris Wijayanti

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Ferry Irawan: Universitas PGRI Ronggolawe
Fitroh Amaluddin: Universitas PGRI Ronggolawe
Aris Wijayanti: Universitas PGRI Ronggolawe
Pages: 1850-1859
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DOI:  10.35870/emt.v9i4.5375
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