Issue Description
The Oktober 2025 edition of Jurnal EMT KITA (Vol. 9 No. 4) spans studies in marketing, human resources, finance, taxation, technology, tourism, public service, and rural development. Marketing research tests effects of communication, design, price, product and service quality, brand awareness/association/loyalty, perceived value and quality, social media activity, marketing mix choices, digital payments, and RFM–DBSCAN segmentation on purchase decisions, repeat buying, satisfaction, and loyalty across fast food, spices, fashion retail, cafés, banking, and e‑commerce. HR papers link discipline, motivation, safety, physical environment, culture, organizational communication, engagement, transformational leadership, competence, compensation and benefits, training, innovative behavior, and turnover to productivity and performance in manufacturing, logistics, hospitality, utilities, beauty services, and cargo. Financial and accounting articles address household budgeting for education, student financial literacy and investment intent, Gen Z mental accounting in paylater use, SME financial management, pricing of colorectal cancer marker tests, income tax application, regional tax (vehicle, title transfer, surface water) impacts, e‑Samsat effectiveness, distress, leverage and earnings management, operating cash flow and going concern opinions, bankruptcy risk in construction. Additional work covers big data in digital banking decisions, innovative and marketing capability for sustainable advantage, digital literacy and knowledge sharing, higher education market segmentation, urban tourism e‑WOM, hotel food waste reduction norms, village financial accountability, tourism village development, public service satisfaction indexing, and employee performance modeling.
