Published: 2025-10-01

Pengaruh Norma Subjektif, Kemajuan Teknologi, Literasi Keuangan, dan Motivasi Investasi terhadap Minat Investasi Mahasiswa Akuntansi di Pasar Modal

DOI: 10.35870/emt.v9i4.4853

Denis Adriansyah, Vitriyan Espa, Ayu Umyana
  • Denis Adriansyah: Universitas Tanjungpura
  • Vitriyan Espa: Universitas Tanjungpura
  • Ayu Umyana: Universitas Tanjungpura
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Abstract

Investment interest is an important factor in shaping the financial behavior of the younger generation, especially accounting students who are expected to have good financial literacy. This study analyzes the influence of subjective norms, technological progress, financial literacy, and investment motivation on accounting students' investment interest in the capital market. This study uses a causal associative quantitative approach with primary data from 90 undergraduate accounting students at Tanjungpura University selected through purposive sampling. The analysis was conducted using multiple linear regression. The results showed that all four variables simultaneously had a significant effect on investment interest Fcount = 23.037 p < 0.001, R² = 0.52. However, partially, only financial literacy and investment motivation had a significant effect, while subjective norms and technological progress did not. These findings enrich the development of the Theory of Planned Behavior in the context of student investment decision-making. The practical implications of this study demonstrate the importance of strengthening financial literacy and investment motivation to increase student participation in the capital market.

Keywords

Investment Interest ; Subjective Norms ; Technological Progress ; Financial Literacy ; Investment Motivation ; Theory of Planned Behavior

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Adriansyah, D., Espa, V., & Umyana, A. (2025). Pengaruh Norma Subjektif, Kemajuan Teknologi, Literasi Keuangan, dan Motivasi Investasi terhadap Minat Investasi Mahasiswa Akuntansi di Pasar Modal. Jurnal EMT KITA, 9(4), 1738-1749. https://doi.org/10.35870/emt.v9i4.4853
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This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 9 No. 4 (2025)

  • Section: Articles

  • Published: %750 %e, %2025

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Author Biographies
Denis Adriansyah
Google Scholar ResearchGate ORCID

Universitas Tanjungpura, Kota Pontianak, Provinsi Kalimantan Barat, Indonesia.

Vitriyan Espa
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Universitas Tanjungpura, Kota Pontianak, Provinsi Kalimantan Barat, Indonesia.

Ayu Umyana
Google Scholar ResearchGate ORCID

Universitas Tanjungpura, Kota Pontianak, Provinsi Kalimantan Barat, Indonesia.

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