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Keywords: "Personalized Marketing"

Personalized Marketing Strategy in Digital Business Using Data Mining Approach

Authors: Yusnidar Yusnidar, Dudi Yudhakusuma, Fitriya Sari

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Yusnidar Yusnidar: Universitas Bumi Persada
Dudi Yudhakusuma: Universitas Langlangbuana
Fitriya Sari: Universitas Muhammadiyah Cirebon
Pages: 137-143
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DOI:  10.35870/ijsecs.v3i2.1515
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