Published: 2024-08-10
Developing a Social Media Landing Page Specialist to Advance Creative Media MSMEs
DOI: 10.35870/ijsecs.v4i2.2622
Satria Akbar Gumilang, Bintang Ramadhan, Siti Sahara
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Abstract
The increasing use of social media platforms such as Instagram and Facebook offers significant opportunities for businesses to reach a broader audience through organic content and paid advertisements. A landing page designed specifically for social media specialists is a crucial tool in digital marketing strategies. This type of landing page enables social media specialists to effectively showcase their expertise and services to potential clients. Utilizing a landing page template tailored to business needs can help attract and convert visitors into clients in a more professional and appealing manner. Instapage, as a platform offering such templates, provides various features, including modern design, strategic call-to-action (CTA) buttons, and A/B testing capabilities to optimize webpage effectiveness. The platform also facilitates the customization of designs to align with business branding, thereby enhancing the landing page’s role in not only showcasing expertise but also increasing the likelihood of converting visitors into loyal clients
Keywords
Social Media ; Landing Page ; Digital Marketing
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Article Information
This article has been peer-reviewed and published in the International Journal Software Engineering and Computer Science (IJSECS). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 4 No. 2 (2024)
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Section: Articles
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Published: %750 %e, %2024
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/ijsecs.v4i2.2622
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Satria Akbar Gumilang
Port Management and Maritime Logistics Study Program, Universitas Negeri Jakarta, East Jakarta City, Special Region of Jakarta, Indonesia
Bintang Ramadhan
Port Management and Maritime Logistics Study Program, Universitas Negeri Jakarta, East Jakarta City, Special Region of Jakarta, Indonesia
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