Published: 2023-11-30

Analyzing the Applications and Implications of Current Emerging Technologies on Digital Trends

DOI: 10.35870/ijecs.v3i3.1452

Samuel Genaro, Hafizah Rifiyanti
  • Samuel Genaro: Institut Bisnis dan Informatika Kosgoro 1957 , Indonesia
  • Hafizah Rifiyanti: Institut Bisnis dan Informatika Kosgoro 1957 , Indonesia
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Abstract

Advances in internet technology and social media have enabled direct and interactive consumer-business interactions via digital platforms. However, there is still a large gap in understanding the challenges and limitations that businesses face in effectively adopting this technology. This study aims to comprehensively explore the application of the latest technologies in digital marketing and offer actionable recommendations for optimizing their utilization in corporate marketing strategies. This research uses a literature-based approach for data collection and analysis. The rapid evolution of digital technology has greatly influenced the business landscape in Indonesia, with many digital platforms facilitating product promotion and sales. Although digital technology provides great benefits, it also presents various challenges and risks, especially in the field of digital marketing. This evolution underscores the efficacy of digital marketing as a powerful tool for product promotion. Leveraging social media and digital marketing strategies allows businesses to expand their reach to a wider target audience, attract potential customers and significantly increase sales figures. However, this has inherent challenges and risks, especially in maintaining data security and privacy, especially during online transactions and storing customer data. This research underscores the critical role of enforcing data security and privacy protocols to grow and maintain customer trust.

Keywords

Application ; Technology ; Digital ; Trend ; Emerging

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How to Cite

Genaro, S., & Rifiyanti, H. (2023). Analyzing the Applications and Implications of Current Emerging Technologies on Digital Trends. International Journal Education and Computer Studies (IJECS), 3(3), 67-71. https://doi.org/10.35870/ijecs.v3i3.1452
Article Information

This article has been peer-reviewed and published in the International Journal Education and Computer Studies (IJECS). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 3 No. 3 (2023)

  • Section: Articles

  • Published: %750 %e, %2023

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Author Biographies
Samuel Genaro
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Institut Bisnis dan Informatika Kosgoro 1957, South Jakarta City, Special Capital Region of Jakarta, Indonesia

Hafizah Rifiyanti
Google Scholar ResearchGate ORCID

Institut Bisnis dan Informatika Kosgoro 1957, South Jakarta City, Special Capital Region of Jakarta, Indonesia

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