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Keywords: "Strategy"

The Impact of Promotional Strategies on Customer Decisions to Save at PT Bank Sumut KCP USU

Authors: Immanuel Edy Suranta Sebayang

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Immanuel Edy Suranta Sebayang: Affiliation not provided
Pages: 891-898
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DOI:  10.35870/emt.v8i3.2675
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Pemanfaatan Media Sosial Untuk Meningkatkan Volume Penjualan Pada Mexalminuz Clothing di Kudus (Studi Kasus: Penggunaan Media Sosial Facebook dan Instagram)

Authors: Ayi Muhiban, Ade Wartono

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Ayi Muhiban: Affiliation not provided
Ade Wartono: Affiliation not provided
Pages: 267-279
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DOI:  10.35870/emt.v6i2.635
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Analisis Pengembangan Pariwisata di Kabupaten Tana Toraja

Authors: Stenlie Manuel Cornelis Bongga, Syamsu Alam, Citra Aini Kamaruddin

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Stenlie Manuel Cornelis Bongga: Affiliation not provided
Syamsu Alam: Affiliation not provided
Citra Aini Kamaruddin: Affiliation not provided
Pages: 1051-1058
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DOI:  10.35870/emt.v9i3.4055
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Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Pada Donat Jeko di Kotabumi

Authors: Rizki Apriliansyah, Tri Lestira Putriwarganegara

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Rizki Apriliansyah: Affiliation not provided
Tri Lestira Putriwarganegara: Affiliation not provided
Pages: 1215-1229
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DOI:  10.35870/emt.v8i3.2951
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Hubungan Teknologi Informasi dan Formulasi Strategi Pemasaran Serta Dampaknya Terhadap Kinerja Organisasi

Authors: Nana Supriatna Sonjaya, Agus Yudianto, Meddy Nurpratama

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Nana Supriatna Sonjaya: Affiliation not provided
Agus Yudianto: Affiliation not provided
Meddy Nurpratama: Affiliation not provided
Pages: 13-18
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DOI:  10.35870/emt.v9i1.3014
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Peran Promosi Melalui Iklan Katalog dalam Keputusan Pembelian Konsumen (Studi Kasus Pada Minimarket Indomaret di Kota Bengkalis)

Authors: Afis Afis, Tri Handayani

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Afis Afis: Affiliation not provided
Tri Handayani: Affiliation not provided
Pages: 120-125
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DOI:  10.35870/emt.v4i2.156
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Pengaruh Strategi Promosi Melalui Media Sosial terhadap Keputusan Pembelian Produk DRW Putri

Authors: Bustami Bustami, Andri Nofiar Am, Agnes Monica Febrianti Hutasoit

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Bustami Bustami: Affiliation not provided
Andri Nofiar Am: Affiliation not provided
Agnes Monica Febrianti Hutasoit: Affiliation not provided
Pages: 487-493
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DOI:  10.35870/emt.v10i1.5565
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Customer Acquisition Strategy in Procurement Business (Case Study of CV SAS)

Authors: Asty Firdausya, Nila Armelia Windasari

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Asty Firdausya: Affiliation not provided
Nila Armelia Windasari: Affiliation not provided
Pages: 19-29
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DOI:  10.35870/emt.v9i1.3348
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Analisis Manajemen Strategi dalam Menghadapi Persaingan Bisnis (Studi Kasus UMKM Dapoer Ibu Hayra)

Authors: Citra Devitasari, Defrizal Defrizal

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Citra Devitasari: Affiliation not provided
Defrizal Defrizal: Affiliation not provided
Pages: 340-351
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DOI:  10.35870/emt.v9i1.3550
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Strategi Mitigasi Pembiayaan Bermasalah pada BSI RFO Medan

Authors: Muhammad Rizky Mahvi, Muhammad Habibi Siregar

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Muhammad Rizky Mahvi: Affiliation not provided
Muhammad Habibi Siregar: Affiliation not provided
Pages: 258-268
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DOI:  10.35870/emt.v9i1.3563
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Strategi Pembayaran Digital dan E-Commerce dalam Upaya Peningkatan Penjualan dan Dampaknya pada Keuntungan: Literatur Review

Authors: Masno Marjohan, Hadi Supratikta, Dody Pernanda, Muhammad Husni Thamrin, Hadi Broto, Novaliana Novaliana, Deddi Kurniawan

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Masno Marjohan: Affiliation not provided
Hadi Supratikta: Affiliation not provided
Dody Pernanda: Affiliation not provided
Muhammad Husni Thamrin: Affiliation not provided
Hadi Broto: Affiliation not provided
Novaliana Novaliana: Affiliation not provided
Deddi Kurniawan: Affiliation not provided
Pages: 1453-1462
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DOI:  10.35870/emt.v9i4.4759
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Analisis Strategi Pemasaran dan Persaingan: Studi Kasus pada UMKM Pemasaran Elektronik "Toko William Elektrik" di Bandar Jaya, Lampung Tengah, Provinsi Lampung

Authors: Syahril Daud, Gellianta, Sherliana Belinda, Yeni Arinda

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Syahril Daud: Affiliation not provided
Gellianta: Affiliation not provided
Sherliana Belinda: Affiliation not provided
Yeni Arinda: Affiliation not provided
Pages: 167-176
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DOI:  10.35870/emt.v9i1.3477
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Analisis Determinan Indeks Pembangunan Manusia di Jawa Tengah Tahun 2014-2022 Menggunakan Metode System Generalized Method of Moments

Authors: Khikmatul Balighoh, Luthfi Ibnu Tsani

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Khikmatul Balighoh: Affiliation not provided
Luthfi Ibnu Tsani: Affiliation not provided
Pages: 1109-1122
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DOI:  10.35870/emt.v9i3.4373
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Strategi Marketing Communication dalam Kolaborasi antara Novotel Jakarta Gajah Mada dan Food Cycle

Authors: Andien Putri Aliffia Saputra, David Rizar Nugroho

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Andien Putri Aliffia Saputra: Affiliation not provided
David Rizar Nugroho: Affiliation not provided
Pages: 986-991
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DOI:  10.35870/emt.v9i3.4345
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ESG Implications in Improving Green Business to Support Green Economy Strategy

Authors: Anggi Pratiwi Sitorus, Adam Nurkholik, Shintami Oktavia, Loranty Folia Simanjuntak, Rusiadi

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Anggi Pratiwi Sitorus: Affiliation not provided
Adam Nurkholik: Affiliation not provided
Shintami Oktavia: Affiliation not provided
Loranty Folia Simanjuntak: Affiliation not provided
Rusiadi: Affiliation not provided
Pages: 795-804
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DOI:  10.35870/emt.v9i3.4079
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Efektivitas Influencer Marketing dalam Membangun Brand Awareness Platform Pembelajaran Online pada Platform satukelas.com

Authors: Wili Syahrul Mukarrom

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Wili Syahrul Mukarrom: Affiliation not provided
Pages: 738-747
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DOI:  10.35870/emt.v9i2.4026
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Pengaruh Kawasan Ekonomi Khusus terhadap Investasi Asing dan Peningkatan Lapangan Kerja di Indonesia

Authors: Tatun Uswatun Hasanah

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Tatun Uswatun Hasanah: Affiliation not provided
Pages: 612-624
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DOI:  10.35870/emt.v9i2.3913
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Strategi Komunikasi Digital dalam Pemasaran: Studi Peran Media Sosial dalam Keputusan Pembelian Konsumen

Authors: Dian Rosalia

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Dian Rosalia: Affiliation not provided
Pages: 488-499
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DOI:  10.35870/emt.v9i2.3851
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Implementasi Manajemen Strategi Bank Syariah Indonesia (BSI) Tbk, Cabang Banda Aceh dalam Meningkatkan Kualitas Mutu Pelayanan Nasabah

Authors: Wahyuni Harahap, Zuliani, Ikhsan Fajri, A. Hamid, Putri Mauliza

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Wahyuni Harahap: Affiliation not provided
Zuliani: Affiliation not provided
Ikhsan Fajri: Affiliation not provided
A. Hamid: Affiliation not provided
Putri Mauliza: Affiliation not provided
Pages: 324-333
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DOI:  10.35870/emt.v9i1.3599
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Analisis Pengelolaan Modal Kerja dan Profitabilitas Usaha pada PT Maxis Paragon

Authors: Heri Melvin Sah Putra, Bawamenewi, Parlindungan F Hulu, Nany Artatina Bu’ulolo, Idarni Harefa

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Heri Melvin Sah Putra: Affiliation not provided
Bawamenewi: Affiliation not provided
Parlindungan F Hulu: Affiliation not provided
Nany Artatina Bu’ulolo: Affiliation not provided
Idarni Harefa: Affiliation not provided
Pages: 153-166
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DOI:  10.35870/emt.v9i1.3494
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Strategi Pemasaran dalam Penerapan Digital Marketing pada Kewirausahaan UMKM Kuliner: Studi Kasus pada “Bakso dan Mie Ayam Mami Inung” di Rajabasa, Bandar Lampung

Authors: Syahril Daud, Cindy Maxentia, Clarissa Chandra Paolo, Ferdinand Tanuhardja

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Syahril Daud: Affiliation not provided
Cindy Maxentia: Affiliation not provided
Clarissa Chandra Paolo: Affiliation not provided
Ferdinand Tanuhardja: Affiliation not provided
Pages: 223-229
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DOI:  10.35870/emt.v9i1.3485
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Unraveling Firm Value Dynamics: The Moderating Role of Media Exposure in ESG, Leverage, and Capital Structure

Authors: Mario Zulfa Nasution, Yudhistira Adwimurti, Hani Fitria Rahmani

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Mario Zulfa Nasution: Affiliation not provided
Yudhistira Adwimurti: Affiliation not provided
Hani Fitria Rahmani: Affiliation not provided
Pages: 207-212
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DOI:  10.35870/emt.v9i1.3383
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Strategi Pemasaran Produk Tabungan Seulanga iB pada PT Bank Aceh Syariah Capem Lhok Nibong

Authors: Esti Alemia Puspita, Erni Wiriani, Jamali, Selvi Mai Hetti

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Esti Alemia Puspita: Affiliation not provided
Erni Wiriani: Affiliation not provided
Jamali: Affiliation not provided
Selvi Mai Hetti: Affiliation not provided
Pages: 1569-1578
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DOI:  10.35870/emt.v8i4.3263
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The Role of Brand Image and Price Perception in Driving Consumer Purchase Decision

Authors: Florencia Hanjani, Vanessa, Yunita Setiawati, Juliana, Amelda Pramezwary

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Florencia Hanjani: Affiliation not provided
Vanessa: Affiliation not provided
Yunita Setiawati: Affiliation not provided
Juliana: Affiliation not provided
Amelda Pramezwary: Affiliation not provided
Pages: 1234-1247
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DOI:  10.35870/emt.v9i3.4397
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Defining Service Quality of BRI Merchant Application Using Importance Performance Analysis

Authors: Ardi Rizky Permana, Lily Sudhartio

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Ardi Rizky Permana: Affiliation not provided
Lily Sudhartio: Affiliation not provided
Pages: 774-782
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DOI:  10.35870/emt.v8i2.2423
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