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Keywords: "Perceived Value"

Pengaruh Perceived Quality, Perceived Value, dan Ekuitas Merek terhadap Loyalitas Pelanggan McDonald’s dengan Kepuasan Pelanggan sebagai Variabel Moderasi

Authors: Nabhan Rusmani Hababa, Isbandriyati Mutmainah, Agus Prana Mulia

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Nabhan Rusmani Hababa: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Agus Prana Mulia: Universitas Nusa Bangsa
Pages: 1328-1340
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DOI:  10.35870/emt.v9i4.4184
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Exploring How Trust, Celebrity Endorser, Perceived Benefit Affect Impulse Buying Behaviour of Head and Soulders Shampoo: The Moderating Effect of Perceived Price

Authors: Ryan Antoni Simanjuntak, Isbandriyati Mutmainah, Rumna Rumna

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Ryan Antoni Simanjuntak: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Rumna Rumna: Universitas Nusa Bangsa
Pages: 185-199
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DOI:  10.35870/emt.v10i1.5260
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Pengaruh Dimensi Emotional Interaction terhadap Purchase Intention dengan Perceived Usefulness sebagai Variabel Intervening pada Produk Skincare Lokal di Social Commerce TikTok

Authors: Afitrotul Akmalia, Ratna Listiana Dewanti

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Afitrotul Akmalia: Universitas Teknologi Yogyakarta
Ratna Listiana Dewanti: Universitas Teknologi Yogyakarta
Pages: 1423-1430
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DOI:  10.35870/emt.v8i4.2981
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Pengaruh Faktor-Faktor Kualitas, Nilai, dan Preferensi Merek terhadap Loyalitas Konsumen pada Produk Bromen

Authors: Didih Muhamad Sudi, Anto Purwadi, Alfian Firmansyah

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Didih Muhamad Sudi: STAI Syekh Manshur Pandeglang ,
Anto Purwadi: Sekolah Tinggi Media Komunikasi Trisakti ,
Alfian Firmansyah: Sekolah Tinggi Ilmu Ekonomi Syariah (STIES) Putera Bangsa Tegal ,
Pages: 442-449
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DOI:  10.35870/emt.v8i1.2163
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Pengaruh Perceived Value dan E-Service Quality terhadap Repurchase Intention melalui E-Trust Konsumen Produk Uniqlo di Kota Bandung

Authors: Fitria Nurul Fadila, Leni Evangalista Marliani

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Fitria Nurul Fadila: Universitas Jenderal Achmad Yani
Leni Evangalista Marliani: Universitas Jenderal Achmad Yani
Pages: 64-74
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DOI:  10.35870/emt.v10i1.5277
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Pengaruh Social Media Marketing Terhadap Visit Intention yang Dimediasi oleh Brand Awareness, Online Trust, dan Perceived Value pada RSGM X

Authors: Regina Amanda, Hendra Achmadi

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Regina Amanda: Universitas Pelita Harapan
Hendra Achmadi: Universitas Pelita Harapan
Pages: 1138-1146
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DOI:  10.35870/emt.v9i3.4495
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Perbedaan Persepsi Konsumen Terhadap Kegunaan dan Kemudahan Dari Situs Website dan Aplikasi Seluler Marriott Group

Authors: Jessceline Eugenia Pange, Agustinus Nugroho

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Jessceline Eugenia Pange: Universitas Ciputra
Agustinus Nugroho: Universitas Ciputra
Pages: 883-890
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DOI:  10.35870/emt.v8i3.2620
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Pengaruh Fitur Customer Review dan Persepsi Risiko Terhadap Keputusan Pembelian pada Pengguna Shopee (Studi pada Mahasiswa Universitas Bandar Lampung Prodi Manajemen Angkatan 2019)

Authors: Muhammad Fadil, Farida Efriyanti

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Muhammad Fadil: Universitas Bandar Lampung
Farida Efriyanti: Universitas Bandar Lampung
Pages: 721-727
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DOI:  10.35870/emt.v7i3.1251
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Qualitative Analysis of Attraction, Amenities, and Promotional Elements in North Musi Rawas

Authors: Maharani Mardianti, Diena M. Lemy, Juliana

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Maharani Mardianti: Universitas Pelita Harapan
Diena M. Lemy: Universitas Pelita Harapan
Juliana: Universitas Pelita Harapan
Pages: 832-839
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DOI:  10.35870/emt.v9i3.4133
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Pengaruh Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Produk CV. Sinar Fajar Aluminium dan Kaca di Kota Kediri

Authors: Mazaya Nur Lathifah, Zawawi Zawawi

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Mazaya Nur Lathifah: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Zawawi Zawawi: Universitas Pembangunan Nasional “Veteran” Jawa Timur
Pages: 1-8
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DOI:  10.35870/emt.v10i1.5076
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The Influence of Social Norms and Attitude Towards Food Waste Reductions at Five-Star Hotels in Jakarta

Authors: Borromia Faustina Muljani, Reagan Brian, Juliana Juliana

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Borromia Faustina Muljani: Universitas Pelita Harapan
Reagan Brian: Universitas Pelita Harapan
Juliana Juliana: Universitas Pelita Harapan
Pages: 1664-1670
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DOI:  10.35870/emt.v9i4.4699
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The Role of Brand Image and Price Perception in Driving Consumer Purchase Decision

Authors: Florencia Hanjani, Vanessa, Yunita Setiawati, Juliana, Amelda Pramezwary

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Florencia Hanjani: Universitas Pelita Harapan
Vanessa: Universitas Pelita Harapan
Yunita Setiawati: Universitas Pelita Harapan
Juliana: Universitas Pelita Harapan
Amelda Pramezwary: Universitas Pelita Harapan
Pages: 1234-1247
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DOI:  10.35870/emt.v9i3.4397
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Analisis Perbandingan Merek Smartphone Apple dan Samsung pada Mahasiswa Fakultas Ekonomi Universitas Swasta di Jakarta

Authors: Susbiyantoro, Caroline, Johny Aninam, Aat Ruchiat Nugraha

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Susbiyantoro: Politeknik LP3I Jakarta ,
Caroline: Universitas Sultan Fatah
Johny Aninam: Universitas Papua ,
Aat Ruchiat Nugraha: Padjadjaran University
Pages: 950-963
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DOI:  10.35870/emt.v7i4.1547
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Adakah Pengaruh Organizational Support, Ethical Climate, dan Quality of Work-Life terhadap Job Satisfaction?

Authors: Nabilla Baina, Tiarapuspa

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Nabilla Baina: Trisakti University
Tiarapuspa: Trisakti University
Pages: 271-280
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DOI:  10.35870/emt.v7i1.855
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Perceived Family Burden Between Caregivers of Schizophrenic Patients

Authors: Mihir Ranjan Nayak, Tapasa Mallik, Sarathi Hembram, Manaswini Dash

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Mihir Ranjan Nayak: Dept. of Psychiatry, MHI (CoE), SCB MCH, Cuttack, Odisha
Tapasa Mallik: Dept. of Psychiatry, MHI (CoE), SCB MCH, Cuttack, Odisha
Sarathi Hembram: Dept. of Psychiatry, MHI (CoE), SCB MCH, Cuttack, Odisha
Manaswini Dash: JKBK Govt. College, Cuttack, Odisha
Pages: 94-101
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DOI:  10.35870/emt.v3i2.113
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