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Keywords: "Marketing Strategy"

Factors Influencing Sustainable Competitive Advantage During COVID-19 Pandemic: Role of Marketing and Innovative Capability

Authors: Renny Christiarini, Wisnu Yuwono, Hardianto Hardianto

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Renny Christiarini: Affiliation not provided
Wisnu Yuwono: Affiliation not provided
Hardianto Hardianto: Affiliation not provided
Pages: 1529-1541
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DOI:  10.35870/emt.v9i4.4707
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Marketing Strategy Management in Increasing the Marketability of MSME Products in Facing Market Competition

Authors: Banta Karollah, Muhammad, Nia Kurniasih, Mohammad Jon Tasrif

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Banta Karollah: Affiliation not provided
Muhammad: Affiliation not provided
Nia Kurniasih: Affiliation not provided
Mohammad Jon Tasrif: Affiliation not provided
Pages: 1373-1381
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DOI:  10.35870/emt.v8i4.3135
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Pengaruh Sistem Pemasaran Hasil Pertanian dan Keterbatasan Penjualan Terhadap Perekonomian Petani

Authors: Julia E Prastiwi

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Julia E Prastiwi: Affiliation not provided
Pages: 340-346
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DOI:  10.35870/emt.v8i1.2000
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Strategi Pemasaran dalam Penerapan Digital Marketing pada Kewirausahaan UMKM Kuliner: Studi Kasus pada “Bakso dan Mie Ayam Mami Inung” di Rajabasa, Bandar Lampung

Authors: Syahril Daud, Cindy Maxentia, Clarissa Chandra Paolo, Ferdinand Tanuhardja

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Syahril Daud: Affiliation not provided
Cindy Maxentia: Affiliation not provided
Clarissa Chandra Paolo: Affiliation not provided
Ferdinand Tanuhardja: Affiliation not provided
Pages: 223-229
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DOI:  10.35870/emt.v9i1.3485
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Strategi Komunikasi Pemasaran Digital Dalam Meningkatkan Minat Pariwisata Pulau Pari (Mix Method: Exploratory Sequential Design)

Authors: Muhamad Alimudin, Desak Made Dharmawati

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Muhamad Alimudin: Affiliation not provided
Desak Made Dharmawati: Affiliation not provided
Pages: 342-350
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DOI:  10.35870/emt.v6i2.689
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Pengaruh Digital Marketing, Goldilock Effect, dan Loyalitas Pelanggan Terhadap Keputusan Pembelian Online Pengguna Aplikasi Matahari

Authors: Rheyna Vallerina Kaetza, Devi Purnamasari

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Rheyna Vallerina Kaetza: Affiliation not provided
Devi Purnamasari: Affiliation not provided
Pages: 839-848
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DOI:  10.35870/emt.v7i4.1318
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Analisis Penerapan Strategi Pemasaran dalam Meningkatkan Pengguna Aplikasi Ageu Jek di Kabupaten Purwakarta

Authors: Dinda Amalia, Dewi Puspasari, Dini Fitriani, Srie Hendraliany

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Dinda Amalia: Affiliation not provided
Dewi Puspasari: Affiliation not provided
Dini Fitriani: Affiliation not provided
Srie Hendraliany: Affiliation not provided
Pages: 957-963
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DOI:  10.35870/emt.v8i3.2790
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E-Commerce Customer Segmentation Based on RFM Analysis Using DBSCAN Algorithm to Improve Marketing Strategy

Authors: Ferry Irawan, Fitroh Amaluddin, Aris Wijayanti

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Ferry Irawan: Affiliation not provided
Fitroh Amaluddin: Affiliation not provided
Aris Wijayanti: Affiliation not provided
Pages: 1850-1859
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DOI:  10.35870/emt.v9i4.5375
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Strategi Marketing Communication sebagai Upaya Mempertahankan Eksistensi Lido Lake Resort by MNC Hotel Pasca Akuisisi

Authors: Andien Putri Aliffia Saputra, Suparman Suparman

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Andien Putri Aliffia Saputra: Affiliation not provided
Suparman Suparman: Affiliation not provided
Pages: 730-738
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DOI:  10.35870/emt.v10i2.5779
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Efektivitas Influencer Marketing dalam Membangun Brand Awareness Platform Pembelajaran Online pada Platform satukelas.com

Authors: Wili Syahrul Mukarrom

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Wili Syahrul Mukarrom: Affiliation not provided
Pages: 738-747
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DOI:  10.35870/emt.v9i2.4026
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Strategi Pemasaran Digital di Era 5.0 untuk Meningkatkan Brand Awareness Hotel Lido Lake Resort by MNC Hotel

Authors: Irda Mawar Pratiwi, Bayu Suriaatmaja Suwanda, Siska Mulyawaty

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Irda Mawar Pratiwi: Affiliation not provided
Bayu Suriaatmaja Suwanda: Affiliation not provided
Siska Mulyawaty: Affiliation not provided
Pages: 922-931
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DOI:  10.35870/emt.v10i2.6003
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Implementation of the Business Model Canvas Strategy for MSMEs in Karanganyar Regency

Authors: Imfrianti Augtiah, Muhammad Yusuf Ariyadi, Rauhulloh Ayatulloh Khomeini Bintang

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Imfrianti Augtiah: Affiliation not provided
Muhammad Yusuf Ariyadi: Affiliation not provided
Rauhulloh Ayatulloh Khomeini Bintang: Affiliation not provided
Pages: 1285-1295
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DOI:  10.35870/emt.v7i4.1625
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Implementasi Business Model Canvas (BMC) dalam Perencanaan Strategi Pemasaran Kewirausahaan UMKM (Studi pada “Citra Oleh-Oleh Lampung” di Bandar Lampung)

Authors: Syahril Daud, Dhalvi Al Affan, Muhammad Farel Rachman, Muhammad Rizvy Al Fiqih

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Syahril Daud: Affiliation not provided
Dhalvi Al Affan: Affiliation not provided
Muhammad Farel Rachman: Affiliation not provided
Muhammad Rizvy Al Fiqih: Affiliation not provided
Pages: 287-297
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DOI:  10.35870/emt.v9i1.3542
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Digital-Based MSME Empowerment Strategy and Local Economic Strengthening: An SEM Approach in Medan City

Authors: Venny Fraya Hartin Nst, Lilis S Gultom, Nazla Rachma Pangabean

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Venny Fraya Hartin Nst: Affiliation not provided
Lilis S Gultom: Affiliation not provided
Nazla Rachma Pangabean: Affiliation not provided
Pages: 627-643
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DOI:  10.35870/emt.v10i2.5864
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Analisis Manajemen Strategi dalam Menghadapi Persaingan Bisnis (Studi Kasus UMKM Dapoer Ibu Hayra)

Authors: Citra Devitasari, Defrizal Defrizal

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Citra Devitasari: Affiliation not provided
Defrizal Defrizal: Affiliation not provided
Pages: 340-351
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DOI:  10.35870/emt.v9i1.3550
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Analisis Strategi Pemasaran dan Persaingan: Studi Kasus pada UMKM Pemasaran Elektronik "Toko William Elektrik" di Bandar Jaya, Lampung Tengah, Provinsi Lampung

Authors: Syahril Daud, Gellianta, Sherliana Belinda, Yeni Arinda

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Syahril Daud: Affiliation not provided
Gellianta: Affiliation not provided
Sherliana Belinda: Affiliation not provided
Yeni Arinda: Affiliation not provided
Pages: 167-176
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DOI:  10.35870/emt.v9i1.3477
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Pengaruh Kegunaan, Kepuasan Pengguna, dan Pengalaman Wisata Virtual Reality dalam Strategi Pemasaran pada Taman Bunga Celosia

Authors: Silvia Ekasari

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Silvia Ekasari: Affiliation not provided
Pages: 344-353
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DOI:  10.35870/emt.v10i1.5614
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Pengaruh Orientasi Kewirausahaan, Inovasi Produk dan Keunggulan Bersaing Terhadap Kinerja Pemasaran UMKM Kuliner di Kota Bandar Lampung

Authors: Tri Lestira Putri Warganegara, Karliony Ardila

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Tri Lestira Putri Warganegara: Affiliation not provided
Karliony Ardila: Affiliation not provided
Pages: 647-653
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DOI:  10.35870/emt.v7i3.1175
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Strategi Marketing Communication dalam Kolaborasi antara Novotel Jakarta Gajah Mada dan Food Cycle

Authors: Andien Putri Aliffia Saputra, David Rizar Nugroho

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Andien Putri Aliffia Saputra: Affiliation not provided
David Rizar Nugroho: Affiliation not provided
Pages: 986-991
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DOI:  10.35870/emt.v9i3.4345
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Strategi Mempertahankan UMKM Bidang Kuliner di Era Digital Marketing pada Masa Pandemi Covid-19

Authors: Dwi Melania, Trisni Handayani

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Dwi Melania: Affiliation not provided
Trisni Handayani: Affiliation not provided
Pages: 32-37
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DOI:  10.35870/emt.v7i1.727
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Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian melalui Brand Image pada Point Coffee Bandung

Authors: Valencia Sahanaya, Putu Nina Madiawati

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Valencia Sahanaya: Affiliation not provided
Putu Nina Madiawati: Affiliation not provided
Pages: 581-590
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DOI:  10.35870/emt.v7i3.945
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Pengaruh Penerapan Strategi Segmentasi, Penentuan Target Pasar, dan Posisi Merek (STP) serta Personal Selling terhadap Peningkatan Penjualan Aspal di PT Sarana Aceh Utama

Authors: Vilzati, T. Andi Roza, Leni Marlina, Fauzi

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Vilzati: Affiliation not provided
T. Andi Roza: Affiliation not provided
Leni Marlina: Affiliation not provided
Fauzi: Affiliation not provided
Pages: 1274-1287
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DOI:  10.35870/emt.v9i3.4395
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Hubungan Teknologi Informasi dan Formulasi Strategi Pemasaran Serta Dampaknya Terhadap Kinerja Organisasi

Authors: Nana Supriatna Sonjaya, Agus Yudianto, Meddy Nurpratama

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Nana Supriatna Sonjaya: Affiliation not provided
Agus Yudianto: Affiliation not provided
Meddy Nurpratama: Affiliation not provided
Pages: 13-18
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DOI:  10.35870/emt.v9i1.3014
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Analisis dan Pengaruh Aktivitas Pemasaran Media Sosial terhadap Kesadaran Merek, Citra Merek, dan Loyalitas Merek: Studi pada Uniqlo

Authors: Muhammad Rizal Wibi, Soepatini Soepatini

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Muhammad Rizal Wibi: Affiliation not provided
Soepatini Soepatini: Affiliation not provided
Pages: 1442-1452
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DOI:  10.35870/emt.v9i4.5199
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Strategi Komunikasi Digital dalam Pemasaran: Studi Peran Media Sosial dalam Keputusan Pembelian Konsumen

Authors: Dian Rosalia

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Dian Rosalia: Affiliation not provided
Pages: 488-499
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DOI:  10.35870/emt.v9i2.3851
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