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Keywords: "Green Advertising"

Peran Environmental Knowledge dan Green Consumption dalam Memediasi Hubungan antara Green Marketing dan Green Buying Behavior di Wisata Rumah Atsiri Indonesia

Authors: Nadiya Fikriyatuz Zakiyah, Marjam Desma Rahadhini, Siska Noviani, Farryl Febian Aroran

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Nadiya Fikriyatuz Zakiyah: Universitas Slamet Riyadi
Marjam Desma Rahadhini: Universitas Slamet Riyadi
Siska Noviani: Universitas Slamet Riyadi
Farryl Febian Aroran: Universitas Slamet Riyadi
Pages: 262-272
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DOI:  10.35870/emt.v10i1.5032
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Pengaruh Green Advertising on Social Media dan Environmental Awareness terhadap Green Purchase Intention pada Produk Sustainable Avoskin

Authors: Ananda Putry Aditia, Siti Herawati

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Ananda Putry Aditia: Universitas Jenderal Achmad Yani
Siti Herawati: Universitas Jenderal Achmad Yani
Pages: 142-152
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DOI:  10.35870/emt.v10i1.5379
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Pengaruh Persepsi Green Product, Advertising Appeal, dan Price terhadap Repurchase Intention pada Konsumen Masker Wajah Sariayu di Kota Cimahi

Authors: Herlina Octaviani, Faizal Fardhani Sigarlaki

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Herlina Octaviani: Universitas Jenderal Achmad Yani
Faizal Fardhani Sigarlaki: Universitas Jenderal Achmad Yani
Pages: 75-86
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DOI:  10.35870/emt.v10i1.5295
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