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Keywords: "Brand Trust"

Pengaruh Brand Image, Brand Trust, dan Healthy Lifestyle Terhadap Minat Beli Mie Lemonilo Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Semarang

Authors: Ahmad Himam Awaly, Linda Ayu Oktoriza

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Ahmad Himam Awaly: Universitas Dian Nuswantoro
Linda Ayu Oktoriza: Universitas Dian Nuswantoro
Pages: 864-873
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DOI:  10.35870/emt.v8i3.2619
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Brand Activism dalam Membangun Brand Trust pada Konsumen Generasi Z di Provinsi Lampung: Studi Kasus Brand Smartphone

Authors: David Raynaltha, Khairudin Khairudin

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David Raynaltha: Universitas Bandar Lampung
Khairudin Khairudin: Universitas Bandar Lampung
Pages: 328-335
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DOI:  10.35870/emt.v10i1.5170
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Exploring How Trust, Celebrity Endorser, Perceived Benefit Affect Impulse Buying Behaviour of Head and Soulders Shampoo: The Moderating Effect of Perceived Price

Authors: Ryan Antoni Simanjuntak, Isbandriyati Mutmainah, Rumna Rumna

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Ryan Antoni Simanjuntak: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Rumna Rumna: Universitas Nusa Bangsa
Pages: 185-199
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DOI:  10.35870/emt.v10i1.5260
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The Influence of Product Quality, Promotion and Brand Image on Brand Trust and Its Implication on Purchase Decision of Geprek Bensu Products

Authors: Yoesoep Edhie Rachmad, Dian Meliantari, Ilham Akbar, Syamsu Rijal, Muhammad Reza Aulia

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Yoesoep Edhie Rachmad: Universal Institute of Professional Management , Affiliation name not available
Dian Meliantari: Universitas Dian Nusantara
Ilham Akbar: Universitas Kuningan
Syamsu Rijal: State University of Makassar
Muhammad Reza Aulia: Universitas Teuku Umar
Pages: 597-604
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DOI:  10.35870/emt.v7i3.1111
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Tinjauan Literatur: Peran Brand Image dalam Membangun Loyalitas Pelanggan dan Pengaruhnya dalam Sektor Ritel

Authors: Anggit Dyah Kusumastuti, Mila Nur Hidayah, Dony Ragata Kurniawan

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Anggit Dyah Kusumastuti: Universitas Sahid Surakarta
Mila Nur Hidayah: Universitas Sahid Surakarta
Dony Ragata Kurniawan: Universitas Sahid Surakarta
Pages: 694-699
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DOI:  10.35870/emt.v9i2.4005
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Pengaruh Social Media Marketing Terhadap Visit Intention yang Dimediasi oleh Brand Awareness, Online Trust, dan Perceived Value pada RSGM X

Authors: Regina Amanda, Hendra Achmadi

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Regina Amanda: Universitas Pelita Harapan
Hendra Achmadi: Universitas Pelita Harapan
Pages: 1138-1146
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DOI:  10.35870/emt.v9i3.4495
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Pengaruh Citra Merek, Harga dan Promosi Terhadap Keputusan Pembelian

Authors: Rousdy Safari Tamba, Arief Karimauv, Sulistyo Budi Utomo, Andi Nenie Sri Lestari, Itto Turyandi

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Rousdy Safari Tamba: Institut STIAMI , Affiliation name not available
Arief Karimauv: Airlangga University
Sulistyo Budi Utomo: Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya , Affiliation name not available
Andi Nenie Sri Lestari: Universitas Alghifari , Affiliation name not available
Itto Turyandi: Universitas Alghifari , Affiliation name not available
Pages: 1492-1501
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DOI:  10.35870/emt.v8i4.3236
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Pengaruh Persepsi Green Product, Advertising Appeal, dan Price terhadap Repurchase Intention pada Konsumen Masker Wajah Sariayu di Kota Cimahi

Authors: Herlina Octaviani, Faizal Fardhani Sigarlaki

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Herlina Octaviani: Universitas Jenderal Achmad Yani
Faizal Fardhani Sigarlaki: Universitas Jenderal Achmad Yani
Pages: 75-86
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DOI:  10.35870/emt.v10i1.5295
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