Simanjuntak, Ryan Antoni, Isbandriyati Mutmainah, and Rumna Rumna. 2026. “Exploring How Trust, Celebrity Endorser, Perceived Benefit Affect Impulse Buying Behaviour of Head and Soulders Shampoo: The Moderating Effect of Perceived Price”. Jurnal EMT KITA 10 (1): 185-99. https://doi.org/10.35870/emt.v10i1.5260.