SIMANJUNTAK, Ryan Antoni; MUTMAINAH, Isbandriyati; RUMNA, Rumna. Exploring How Trust, Celebrity Endorser, Perceived Benefit Affect Impulse Buying Behaviour of Head and Soulders Shampoo: The Moderating Effect of Perceived Price. Jurnal EMT KITA, [S. l.], v. 10, n. 1, p. 185–199, 2026. DOI: 10.35870/emt.v10i1.5260. Disponível em: https://journal.lembagakita.org/emt/article/view/5260. Acesso em: 11 mar. 2026.