Published: 2022-07-03
Perkembangan Digital Marketing Online sebagai Metode Alternatif Produk Wirausaha Mahasiswa Akademi Keuangan Perbankan Nusantara (Sebuah Analisis Perspektif Syariah Islam)
DOI: 10.35870/emt.v6i2.666
Downloads
Abstract
The purpose of this study is to find out the development of online digital marketing by using alternatives to take advantage of the search for the social networking market through the latest provided applications for the sale of business products for the students of the Akademi Keuangan Perbankan (AKUBANK) Nusantara Aceh Timur in the current millennial era. The research was conducted on the efforts of AKUBANK Nusantara students in East Aceh using qualitative research methods, namely matching existing theories with empirical reality using descriptive methods to find out in-depth how the development of online digital marketing is carried out by Akubank Nusantara Aceh Timur students. Data collection in this study was carried out by interviewing business owners, participatory observation methods, and also through documentation methods. The results of this study indicate that students, experiencing an increase from the average business they run, have increased from day to day due to affordable prices, the quality of their products in front of trying alternative methods by utilizing the search for social networking market through the latest provided applications. This is a good sign for the marketing of Akubank Nusantara students in East Aceh itself. After analyzing the suitability of existing theories and rules with practice in the field, it can be concluded that the application of online digital marketing to the businesses of Akubank Nusantara Aceh Timur students is in accordance with sharia marketing.
Keywords
Digital Marketing Online ; Alternative Methods ; Entrepreneur Products
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 6 No. 2 (2022)
-
Section: Articles
-
Published: %750 %e, %2022
-
License: CC BY 4.0
-
Copyright: © 2022 Authors
-
DOI: 10.35870/emt.v6i2.666
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.
Ismail
Program Studi Keuangan dan Perbankan, Akademi Keuangan Perbankan Nusantara, Kabupaten Aceh Timur, Provinsi Aceh, Indonesia
Irma Suryani
Program Studi Manajemen Informatika, STMIK Indonesia Banda Aceh, Kota Banda Aceh, Provinsi Aceh, Indonesia
-
Adi, M., Nalendra, S., Husna, A., Visual, D. K., Informasi, F. T., Informasi, S., Informasi, F. T., Mada, G., Vitka, K., & Tiban, C. (2021). Workshop Desain Pemasaran Digital Melalui Aplikasi Canva Dan Mobile Photography Kepada Pelaku Umkm Food &Beverage Di Tiban Center Batam. Jurnal Sains Teknologi Dalam Pemberdayaan Masyarakat (JSTPM), 2(1), 17–24.
-
Albi Anngito dan Johan Setiawan, Metodologi Penelitian Kualitatif, CV Jejak, Jawa Barat, 2018, 9.
-
Azizah, N. (2019). Pelatihan Pemberdayaan Istri Nelayan Melalui Pelatihan Digital MarketingStrategy (DMS) Darah Biru. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 3(1), 131–141.
-
Hanief, S., Januhari, N. N. U., & Asmara, A. A. R. (2020). Pelatihan Digital MarketingMemanfaatkan Sosial Media dan Marketplace pada Usaha Dekorasi dan Catering Pernikahan. Widyabhakti, 2(3), 146–156.
-
Hardani, Metode Penelitian Kualitatif dan Kuantitatif . CV. Pustaka Ilmu Group, Yogyakarta, Maret 2020, 247.
-
Isnawati, Jual Beli Online Sesuai Syariah, (Jakarta Selatan: Rumah Fiqih Publishing, 2018 Cetakan pertama).
-
Pranadji, T. (2016). Penguatan Modal Sosial Untuk Pemberdayaan Masyarakat Pedesaan Dalam Pengelolaan Agroekosistem Lahan Kering Studi Kasus di Desa-desa (Hulu DAS) Ex. Jurnal Agro Ekonomi, 24(2), 178–206.
-
Pranoto, P., Jasmani, J., &Marayasa, I. N. (2019). Pelatihan Digital Marketing Untuk Peningkatan Perekonomian Anggota Karang Taruna Al Barkah Di Kampung Cicayur-Tangerang. Jurnal Pengabdian DDharmLaksana.
-
Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM),1(1),1–17.
-
Samsul Basri, BunasorSanim, dan Irfan Syauqi Beik, “Metode Pengajaran Ekonomi Syariah Berdasarkan Kandungan Surat Al-Baqarah Ayat 275-280”,Jurnal Pendidikan Islam Ta’dibuna, Vol 7, No 2, Oktober 2018.
-
Sangadji, E. M dan Sopiah, “Metode Penelitian Pendekatan Praktik Dalam Penelitian”, CV. Andi Offset, Yogyakarta, 2010, 21.
-
Suharsimi A, Prosedur Penelitian Pendekatan Praktek, PT Rinneka Cipta, Jakarta, 2013, 208
-
YusmediNurfaizal, & Toni Anwar. (2019). Manajemen Usaha dan Pelatihan Digital Marketing UMKM pada KUB Batik Pringmas Desa Papringan Banyumas. JPMB : Jurnal Pemberdayaan MasyarakatBerkarakter, 2(2), 146–154.
-
Wijoyo, H., Ariyanto, A., Sunarsi, D., & Faisal Akbar, M. (2020). Pelatihan Pembuatan Konten Digital Marketing Dalam Meningkatkan Kompetensi Mahasiswa. Ikra-Ith Abdimas, 3(3), 169–175.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.