Published: 2024-10-29
Strategi Pemasaran Produk Tabungan Seulanga iB pada PT Bank Aceh Syariah Capem Lhok Nibong
DOI: 10.35870/emt.v8i4.3263
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Abstract
Sharia banks are financial institutions that conduct business activities based on the Al-Qur'an and Hadith, with their main business being the provision of financing, goods, and other services. Banks play a significant role in marketing activities. PT Bank Aceh Syariah Capem Lhok Nibong offers a range of products, such as savings, financing, and service products. These savings products are offered to meet the needs of people with a high interest in using PT Bank Aceh Syariah Capem Lhok Nibong’s products, especially the Seulanga iB Savings product. The marketing goal is to attract the public to open Seulanga iB savings accounts. The marketing strategy for Seulanga iB Savings is implemented in accordance with sharia principles, emphasizing the unique benefits of Seulanga iB Savings. Research results show that customers are interested in owning the Seulanga iB Savings product. PT Bank Aceh Syariah Lhok Nibong has been able to address existing challenges by making various efforts, including providing explanations, socializing Seulanga iB savings products effectively, and offering superior service that exceeds community expectations.
Keywords
Lhok Nibong ; Marketing ; Bank Aceh Syariah ; Seulanga iB Savings
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 10 No. 2 (2026)
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Section: Articles
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Published: %750 %e, %2024
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/emt.v8i4.3263
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Esti Alemia Puspita
Akademi Keuangan dan Perbankan Nusantara, Kabupaten Aceh Timur, Provinsi Aceh, Indonesia
Erni Wiriani
Akademi Keuangan dan Perbankan Nusantara, Kabupaten Aceh Timur, Provinsi Aceh, Indonesia
Jamali
Akademi Keuangan dan Perbankan Nusantara, Kabupaten Aceh Timur, Provinsi Aceh, Indonesia
Selvi Mai Hetti
Akademi Keuangan dan Perbankan Nusantara, Kabupaten Aceh Timur, Provinsi Aceh, Indonesia
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