The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang

Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah

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Shandya Aissy Syafaq: Universitas Muhammadiyah Semarang

Firdaus: Universitas Muhammadiyah Semarang

Zailani Abdullah: University of Malaysia Kelantan

The Effect of Product, Word of Mouth, Location, and Price on the Decision to Choose the School of Economics and Business (STIEB) 'Perdana Mandiri' and Its Implications for Student Satisfaction

Authors: Kristin Lukitaningrum, Sri Isti Untari, Anita Rahmawati, Rahma Nurpratiwi, Tika Dwi Ariyanti

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Kristin Lukitaningrum: Jakarta State Polytechnic

Sri Isti Untari: Jakarta State Polytechnic

Anita Rahmawati: Jakarta State Polytechnic

Rahma Nurpratiwi: Jakarta State Polytechnic

Tika Dwi Ariyanti: Jakarta State Polytechnic