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The Influence of Social Media Marketing, Online Customer Review, and E-SERVQUAL to Purchase Decision through Trust (Bekam Therapy Center Jember)
Authors: Anindya Restu Permana, Toni Herlambang, Abadi Sanosra, Nursaid
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Brand Positioning Strategy and Consumer Knowledge: Its Impact on Brand Attitude and Purchase Decision
Authors: Aat Ruchiat Nugraha, Diah Fatma Sjoraida
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Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers
Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo
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The Effect of Product, Word of Mouth, Location, and Price on the Decision to Choose the School of Economics and Business (STIEB) 'Perdana Mandiri' and Its Implications for Student Satisfaction
Authors: Kristin Lukitaningrum, Sri Isti Untari, Anita Rahmawati, Rahma Nurpratiwi, Tika Dwi Ariyanti
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The Effects of Corporate Identity and Product Knowledge on Consumer Purchase Decision
Authors: Asep Saepudin, Edi Ganda Permana, Wursan, Tine Badriatin
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The Effect of Promotion and Product Quality on Purchasing Decisions Purchasing Anzora Skincare Through E-commerce Shopee in Bandar Lampung
Authors: Putri Indriani, Iskandar Ali Alam
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Formation Process of Expectations and Satisfaction of Construction Design and Build Service in Surakarta, Indonesia: The Perspective of Construction Service Users
Authors: Mirza Mar’i Muhammad, Soepatini, Muzakar Isa
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Analysis of the Influence of Brand Ambassadors and Promotions on Product Purchasing Decisions at Shopee (On Shopee Application Users in Sukoharjo Regency)
Authors: Nugroho Jayusman, Wuryaningsih Dwi Lestari, Qisthoni Permatasari