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Keywords: "Purchase Intention"

The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust

Authors: Nurul Muhriza, Edy Purwo Saputro, Muhammad Sholahuddin, Kussudyarsana

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Nurul Muhriza: Affiliation not provided
Edy Purwo Saputro: Affiliation not provided
Muhammad Sholahuddin: Affiliation not provided
Kussudyarsana: Affiliation not provided
Pages: 459-470
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DOI:  10.35870/ijmsit.v4i2.2931
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The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO

Authors: Rizki Juwita Sari, Anton Agus Setyawan

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Rizki Juwita Sari: Affiliation not provided
Anton Agus Setyawan: Affiliation not provided
Pages: 167-174
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DOI:  10.35870/ijmsit.v5i1.3800
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The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

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Fariz Irfandi: Affiliation not provided
Agus Abdurrahman: Affiliation not provided
Pages: 237-244
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DOI:  10.35870/ijmsit.v3i2.1534
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Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

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Rofily Putriyandari: Affiliation not provided
Ali Amran: Affiliation not provided
Nany Budi Hardjayanti: Affiliation not provided
Pages: 303-310
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DOI:  10.35870/ijmsit.v5i2.4817
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Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

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Rorlen: Affiliation not provided
Margarita Ekadjaja: Affiliation not provided
Christiandinata Tjandra Bravo: Affiliation not provided
Pages: 288-294
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DOI:  10.35870/ijmsit.v5i2.4736
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Price, Quality, and Availability Factors on Consumption Intention of Healthy Food

Authors: Kusdiyanto, Edy Purwo Saputro, Zulfa Irawati, Sri Murwanti, Irmawati, Dewi Probowati Setyaningrum

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Kusdiyanto: Affiliation not provided
Edy Purwo Saputro: Affiliation not provided
Zulfa Irawati: Affiliation not provided
Sri Murwanti: Affiliation not provided
Irmawati: Affiliation not provided
Dewi Probowati Setyaningrum: Affiliation not provided
Pages: 61-69
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DOI:  10.35870/ijmsit.v3i1.878
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