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Keywords: "Marketing Mix"

The Mediating Role of Consumer Trust in the Influence of Marketing Mix on Consumer Decisions to Stay at Bebek Cottage Sanur

Authors: Putu Ayu Nadya Pradnyagita

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Putu Ayu Nadya Pradnyagita: Institut Pariwisata Dan Bisnis Internasional
Pages: 396-410
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DOI:  10.35870/ijmsit.v4i2.3140
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Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso

Authors: Inge Cellianada Cahyono, Dani Kurniawan, Indri Agustin, Arik Muji Winarni, Setiyo Budi Tripriyono, Maghfur El Muhammady, Nurul Qomariah, Nursaid, Mu’ah

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Inge Cellianada Cahyono: Universitas Muhammadiyah Jember
Dani Kurniawan: Universitas Muhammadiyah Jember
Indri Agustin: Universitas Muhammadiyah Jember
Arik Muji Winarni: Universitas Muhammadiyah Jember
Setiyo Budi Tripriyono: Universitas Muhammadiyah Jember
Maghfur El Muhammady: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Nursaid: Universitas Muhammadiyah Jember
Mu’ah: Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Pages: 446-455
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DOI:  10.35870/ijmsit.v5i2.6087
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Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

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Lambok Rommy Sulaeman: Politeknik Takumi
Chowal Jundy Kumoro: Politeknik Takumi
Syaban Maulana: Politeknik Takumi
Davina Clarissa Rabbani: Politeknik Takumi
Pages: 473-479
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DOI:  10.35870/ijmsit.v5i2.5979
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The Influence of Marketing Mix Strategy on Supermarket Customer Satisfaction in Banyuwangi

Authors: Rodhiah Rizki Amelia, Maimunah, Nanda Raditya Akbar, Nurul Qomariah, Muhammad Thamrin

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Rodhiah Rizki Amelia: Universitas Muhammadiyah Jember
Maimunah: Universitas Muhammadiyah Jember
Nanda Raditya Akbar: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Muhammad Thamrin: Universitas Muhammadiyah Jember
Pages: 64-69
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DOI:  10.35870/ijmsit.v4i1.2206
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