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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms
Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan
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Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia
Authors: Gezha Meisya Azzahra, Anton Agus Setyawan
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Factors Influencing Online Shopping Decisions in the Fashion Industry
Authors: Welly Surjono
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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry
Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti
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Strategic Analysis of Cloud Computing Adoption in E-Commerce Digital Transformation
Authors: Chriestina
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Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers
Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo
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The Effect of Promotion and Product Quality on Purchasing Decisions Purchasing Anzora Skincare Through E-commerce Shopee in Bandar Lampung
Authors: Putri Indriani, Iskandar Ali Alam
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Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products
Authors: Rachmiani, Naufal Haidar Ahmada, Darusman
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Small Business Empowerment Strategy in the Agricultural Sector Through Digital Entrepreneurship
Authors: Adnan Achmad, Andriani Karto , Akmil Asril
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The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust
Authors: Nurul Muhriza, Edy Purwo Saputro, Muhammad Sholahuddin, Kussudyarsana