The Effectiveness of Digital Attraction and Promotion on the Decision to Visit the Beach Tourism Area of Jember Regency with Interest in Visiting as an Intervening Variable

Authors: Anita Eka Navalina, Nursa'id, Toni Herlambang, Abadi Sanosra

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Anita Eka Navalina: Universitas Muhammadiyah Jember

Nursa'id: Universitas Muhammadiyah Jember

Toni Herlambang: Universitas Muhammadiyah Jember

Abadi Sanosra: Universitas Muhammadiyah Jember

Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

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Lambok Rommy Sulaeman: Politeknik Takumi

Chowal Jundy Kumoro: Politeknik Takumi

Syaban Maulana: Politeknik Takumi

Davina Clarissa Rabbani: Politeknik Takumi

The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang

Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah

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Shandya Aissy Syafaq: Universitas Muhammadiyah Semarang

Firdaus: Universitas Muhammadiyah Semarang

Zailani Abdullah: University of Malaysia Kelantan