Search — Browse
Search articles for
Find articles, authors, and content across our journal collection.
Search Results
The Mediating Role of Consumer Trust in the Influence of Marketing Mix on Consumer Decisions to Stay at Bebek Cottage Sanur
Authors: Putu Ayu Nadya Pradnyagita
View Affiliation Details
Putu Ayu Nadya Pradnyagita:
Institut Pariwisata Dan Bisnis Internasional
Find this article on:
The Effects of Corporate Identity and Product Knowledge on Consumer Purchase Decision
Authors: Asep Saepudin, Edi Ganda Permana, Wursan, Tine Badriatin
View Affiliation Details
Asep Saepudin:
University Langlangbuana
Edi Ganda Permana:
University Siliwangi
Wursan:
University Siliwangi
Tine Badriatin:
University Siliwangi
Find this article on:
Brand Positioning Strategy and Consumer Knowledge: Its Impact on Brand Attitude and Purchase Decision
Authors: Aat Ruchiat Nugraha, Diah Fatma Sjoraida
View Affiliation Details
Aat Ruchiat Nugraha:
Padjadjaran University
Diah Fatma Sjoraida:
Padjadjaran University
Find this article on:
Promotion Strategy on Decisions on Using J&T Express Services, Pekanbaru
Authors: Erfa Okta Lussianda, Munawir Munawir
View Affiliation Details
Erfa Okta Lussianda:
Department of Management, Sekolah Tinggi Ilmu Ekonomi Persada Bunda
Munawir Munawir:
Department of Information Management, AMIK Indonesia
Find this article on:
Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers
Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo
View Affiliation Details
Rorlen:
Universitas Tarumanagara
Margarita Ekadjaja:
Universitas Tarumanagara
Christiandinata Tjandra Bravo:
Universitas Tarumanagara
Find this article on:
1 - 5 of 5 items