Choudhary, Parul, Dr Anand Shankar Raja M, and Dr Manish Kothari. “The Purple Squirrel Paradox: Leveraging Technology and Inclusive Strategies for Attracting and Retaining Exceptional Talent in Tech Startups”. International Journal of Management Science and Information Technology 6, no. 1 (February 19, 2026): 47–59. Accessed March 17, 2026. https://journal.lembagakita.org/IJMSIT/article/view/6268.