R. Rachmiani, N. Haidar Ahmada, and D. Darusman, “Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products”, Int. J. Manag. Sci. Inf. Technol., vol. 5, no. 1, pp. 56–66, Jan. 2025, doi: 10.35870/ijmsit.v5i1.3648.