PAKPAHAN, Arnolt Kristian; EKASARI, Ayu; SETIAWAN, Verrel Rhein Indra. Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia. International Journal of Management Science and Information Technology, [S. l.], v. 6, n. 1, p. 165–171, 2026. DOI: 10.35870/ijmsit.v6i1.6537. Disponível em: https://journal.lembagakita.org/IJMSIT/article/view/6537. Acesso em: 12 mar. 2026.