RAHMANTARI, Ni Luh Laksmi; MARDIKA, Agus Putra; LIA YASMITA, I Gusti Ayu; SURYAGITA SUSILA PUTRA, I Putu Dharmawan; MELA TRI UTARI, Ni Komang. Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers. International Journal of Management Science and Information Technology, [S. l.], v. 5, n. 2, p. 464–472, 2025. DOI: 10.35870/ijmsit.v5i2.5961. Disponível em: https://journal.lembagakita.org/IJMSIT/article/view/5961. Acesso em: 26 mar. 2026.