RUCHIAT NUGRAHA, Aat; FATMA SJORAIDA, Diah. Brand Positioning Strategy and Consumer Knowledge: Its Impact on Brand Attitude and Purchase Decision. International Journal of Management Science and Information Technology, [S. l.], v. 5, n. 1, p. 67–75, 2025. DOI: 10.35870/ijmsit.v5i1.3707. Disponível em: https://journal.lembagakita.org/IJMSIT/article/view/3707. Acesso em: 9 jan. 2026.