RACHMIANI, Rachmiani; HAIDAR AHMADA, Naufal; DARUSMAN, Darusman. Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products. International Journal of Management Science and Information Technology, [S. l.], v. 5, n. 1, p. 56–66, 2025. DOI: 10.35870/ijmsit.v5i1.3648. Disponível em: https://journal.lembagakita.org/IJMSIT/article/view/3648. Acesso em: 27 mar. 2026.