[1]
Pakpahan, A.K. et al. 2026. Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia. International Journal of Management Science and Information Technology. 6, 1 (Mar. 2026), 165–171. DOI:https://doi.org/10.35870/ijmsit.v6i1.6537.