Produksi Pesan Korporat Melalui Video Lebaran 1444 H PT Petrokimia Gresik

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Published: Apr 1, 2024
DOI: https://doi.org/10.35870/jtik.v8i2.1933
Keywords:
Digital Communications, Corporate Video, Corporate Messaging, PT Petrokimia Gresik
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Ramzy Fauza Setiawan
Universitas Telkom
Pradipta Dirgantara
Universitas Telkom

Abstract

In the digital era, companies are faced with the complexity of conveying corporate messages effectively. Digital communication, especially through video media, is a crucial strategy. This research analyzes the role of digital communication through a case study of PT Petrokimia Gresik's Eid 1444 H video. Analyze the effectiveness of the use of digital communications and its impact on audience perception and engagement. This research aims to provide an understanding of the significance of digital communication in disseminating corporate messages and strengthening audience engagement in the digital era. The conclusion shows that the production of corporate messages through creative videos opens up new opportunities for corporate interactions with audiences via social media, despite facing budget and time challenges.

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How to Cite
Setiawan, R. F., & Dirgantara, P. (2024). Produksi Pesan Korporat Melalui Video Lebaran 1444 H PT Petrokimia Gresik. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 8(2), 450–453. https://doi.org/10.35870/jtik.v8i2.1933
Issue
Vol. 8 No. 2 (2024): APRIL-JUNE 2024
Section
Computer & Communication Science
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biographies

Ramzy Fauza Setiawan, Universitas Telkom

Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia

Pradipta Dirgantara, Universitas Telkom

Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia

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