The Effect of Technological Innovation on Business Sustainability Based on Society 5.0 Dimension: New Decision Making Methods

Main Article Content

Muhammad Fuad
Darusman Darusman
Fita Kurniasari
Mahardika Agung Madepo

Abstract

This study aims to analyze the relationship between technological innovation, business decision-making, and sustainability in the context of Society 5.0. Mixed methods approaches are used to gain a deep and diverse understanding of these complex interactions. The data collection was done through online surveys and in-depth interviews. Quantitative analysis uses regression to examine the relationship between technological innovation adoption and sustainable business decision-making. Qualitative analysis was performed using a thematic approach to interview transcripts. The results of the analysis show that there is a positive and significant correlation between the level of technological innovation adoption and the effectiveness of sustainable business decision-making. Qualitative results reveal stakeholder views on the impact of technological innovation on business implementation and decision-making challenges. The conclusion of this study highlights the important role of technological innovation in achieving sustainable business goals, providing guidance for the development of adaptive business strategies in an age of technological change and society.

Article Details

How to Cite
Fuad, M., Darusman, D., Kurniasari, F., & Agung Madepo, M. (2023). The Effect of Technological Innovation on Business Sustainability Based on Society 5.0 Dimension: New Decision Making Methods. International Journal of Management Science and Information Technology, 3(2), 226–236. https://doi.org/10.35870/ijmsit.v3i2.1493
Section
Articles
Author Biographies

Muhammad Fuad, Universitas Samudra

Faculty of Economics

Darusman Darusman, Universitas Muhammadiyah Pontianak

Faculty of Economics and Business

Fita Kurniasari, Universitas Muhammadiyah Pontianak

Faculty of Economics and Business

Mahardika Agung Madepo, Universitas Muhammadiyah Pontianak

Faculty of Economics and Business

References

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