Development Model of Local Wisdom Songket Entering The Centralized of Based on of Employee Development Market

Main Article Content

Zaleha Trihandayani

Abstract

Opportunities for businessmen to contribute to and promote the economy can be seen in the scale of market activity in the region. In addition to the structure of the local economy, we are not supported by the strength of the structure of small and medium enterprises. The concentration of the power of small and medium-sized enterprises in the regional economic structure seems inevitable. Hollow Middle is a medium-sized and large company that cannot receive support from SMEs due to the turbulence of domestic and foreign economic conditions. A region's competitive advantage is influenced not only by its marketing advantage but also by the human resources department (HR) and operational design of regional specialty development. From this, we can conclude that: First, internal factors adversely affect employee development and have a central impact on the market. Second, centralized marketplaces have a positive impact on employee development. Third, external factors have a positive impact on employee development and concentration markets. Fourth, the internal factors of employee training and centralized markets were not important. Fifth, employee training was also not important for centralized markets. Sixth, external factors to employee development and important centralized markets.

Article Details

How to Cite
Trihandayani, Z. (2023). Development Model of Local Wisdom Songket Entering The Centralized of Based on of Employee Development Market. International Journal of Management Science and Information Technology, 3(1), 114–120. https://doi.org/10.35870/ijmsit.v3i1.1185
Section
Articles
Author Biography

Zaleha Trihandayani, Universitas Muhammadiyah Palembang

Department of Management

References

G.E, Greenley 2019, “Company Performance an Market Orientation :Empirical Evidence from UK Companies“. British Journal of Management.No. 6. p. 1 - 13.

C.K. Prahalad & Hamel G. . 2019. Competing for the Future. Harvard Business School Press. Boston.

G. Thomas M. Hult & Hurley, Robert F. 2019. “Market Orientation, Inovation and Organizational Learning : Empirical Examination and An Integration”. Journal of Marketing.Vol. 62. p. 42-54.

Martha. 2019. Market Driven. Jurnal ekonomi.September. p. 12-13

David, Cravens. 2019 . McGraw-Hill Companies, Inc., Boston. Strategic Marketing, 6th ed.

Terrance G, Gill. 2020. “Market Orientation : Theoretical and Methodological Concerns”. American Marketing Association.Summer. p. 368-375.

Pawitra, Teddy. 2019. Pemasaran :Disiplin, Dimensi Falsafah dan Keahlian, Sekolah Tinggi Manajemen Prasetia Mulya. Jakarta.

Philip, Kotler. 2019. Marketing Management : Analysis, Implementation, Planning and Control. 8th ed., Prentice-Hall International. Inc., New Jersey.

James W. Kolari & McDaniel. Stephen W. 2019. “Snow Strategic Typology and marketing strategy Implications of the Miles”. Journal of Marketing.Vol. 51.p.19-30.

Narver, John C. & Stanley F. Slater. 2019. “The Effect of Market Orientation on Business Profitability”. Journal of Marketing.October. p. 20-35.

Jhon, Dawes. 2019. “Objective Company Performance Measures in Market Orientation Research : Further Empirical Evidence and The Relationship between Subjective”. Marketing Bulletin, Vol. 10, p. 65-75.

Notoatmodjo Soekidjo.2019. Pengembangan Sumber Daya Manusia. Rineka Cipta. Jakarta

Trihandayani, Zaleha (2021), Loyalty of Traditional FoodSmall Industry employees. Journal International of Social Science and Arts.ISSN:2581-7922. Volume 4 Issue4. August-July 2021

Namwoon Kim, Rajendra K. Srivastava Han & Jin K.. 2019. “Organizational Performance and Market Orientation : Is Innovation a Missing Link ?”. Journal of Marketing.Vol. 62. p. 30-45.

PrakashNedungadi & Daya.2019, “Competitive Advantage”.Journal of Marketing of Managerial Representations”.Journal of Marketing.Vol. 58. p. 31-44.